Türkiye

Rebuilding the DnA of business banking sales As part of their digitization programs, many banks attempt to cut costs of traditional sales channels by minimizing sales force size and diverting sales and services to digital channels. While this approach works well in retail banking, this is not the case in business banking, where the customer relationship is still crucial in serving clients’ diversified needs and expectations. Understanding these needs and offering tailored solutions requires creativity and a human touch. Thus, digitization in business banking requires rethinking the digital operating model for all business segments — from micro businesses to large enterprises.