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Our Benelux staff are regularly authors and/or co-authors of printed publications in the business an...
Our Benelux staff are regularly authors and/or co-authors of printed publications in the business and socio-economic sphere.
Making new product launch decisions
Making new product launch decisions, such as where and in which sequence, is becoming ever trickier, as the environment into which the product will be launched changes constantly. In this article,…
Innovation: measuring it to manage it
Many executives struggle to manage innovation as they would other business processes. Most exasperating is the lack of a practical way of measuring innovation effectiveness and efficiency. In this…