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The dark side of the moon: Online-offline integration in

Connecting channels is a key success factor for customer satisfaction and sales

The behavior of car buyers has dramatically changed. Nowadays, they spend more than 70 percent of their time in the buying process online, and the number of dealer visits is seldom more than one. Thus, without online-offline integration, customers do not experience a seamless journey, and the...
Automotive

The evolution of public EV charging

What will happen when charging becomes a commodity?

The European public EV charging market is heading for disruption. Although the market is still at an embryonic stage, EV charging is already about to become a commodity and players need to innovate in several directions to stay in business. Some are still hesitating, while others are already...
Automotive

Will Chinese EV start-ups reshape the automotive industry?

The successes, challenges and roadblocks for EV start-ups

With Chinese regulators’ stimulation policy, a number of EV start-up companies have been set up since 2015. Many of them aim to launch EV products with high levels of artificial intelligence, connectivity and autonomous driving technology. In this viewpoint, Arthur D. Little reviews major players’...
Automotive

Effective electric vehicle launch in Europe – Thinking

Mainstreaming BEVs in Europe takes manufacturers to challenging markets

From 2017 to 2018, electric vehicle sales in EU/EFTA countries grew significantly, by almost 40 percent (Battery Electric Vehicle (BEVs) at almost 50 percent). The EV share of sales was, however, only at 2.3 percent – more than half of which were BEVs. Markets in the region developed very...
Automotive

The German market for battery-electric light commercial

The challenge of electrifying urban transport

Automotive

Autonomous machines in the fast lane?

The path forward to autonomy in agriculture, construction and material handling

Imagine a field with a fleet of unmanned harvesters or a quarry in which driverless trucks transport rocks. Is this a sciencefiction scene? It actually is not: off-highway (OH) vehicles, primarily or exclusively used on private property, are autonomous pioneers in many ways. All major OEMs develop...
Automotive

After the hype: Where is the carbon car?

Opportunities for carbon composites in the automotive industry

In 2013, the “carbon hype” in the automotive industry reached a peak when BMW presented an electric mega-city vehicle, the i3, with a fully carbon body. At that time, EVs and stricter CO2 targets were expected to bring the breakthrough for carbon fiber cars. However, five years later, applications...
Automotive

Future of automotive mobility – reloaded

How end-customer perspective has developed on key mobility trends

Key findings of Arthur D. Little’s new worldwide automotive market report are that desire for car ownership remains strong, especially amongst the young, and that drivers are considering a dramatic switch to electric and hybrid vehicles (EVs). This will impact manufacturer and supplier engine...
Automotive

Capacity effect of autonomous vehicles

Impact of autonomous vehicles on the capacity of traffic

Arthur D. Little conducted a real-world simulation analysis that demonstrates that switching to totally autonomous vehicles dramatically reduces urban congestion, but that a mix of human and robot drivers actually increases traffic jams. The micro-simulation was based on a major intersection in...
Automotive, Strategy, Organization & transformation

Electric mobility roll-out in Latin America

ADL explores success factors for premium BEV roll-out in Latin America

Market introduction of full battery electric vehicles (BEVs) is, in many aspects, more complex than launching regular internal combustion engine cars (ICEs), and therefore represents a challenge in itself. However, it is an even greater challenge in emerging markets, where importers and dealers...
Automotive